Connecting your Google account to Insight Owl is quick and straightforward.
Once connected, Insight Owl can automatically gather data from Google Analytics and Google Search Console, giving you access to website traffic, acquisition sources, search visibility, keyword performance and much more.
The entire process usually takes just a few minutes if you already have Google Analytics and Google Search Console set up.
How do you connect your Google account to Insight Owl?
The first time you log into Insight Owl, you’ll be prompted to connect your Google account.
Simply click the Connect Google Account button and follow the on-screen instructions.
You’ll be asked to:
- Sign in using your Google account
- Enter your Google email address
- Enter your Google password
- Approve the required permissions
- Confirm access to Google Analytics and Google Search Console
Once authorised, Insight Owl will automatically begin gathering your data.
There is no need to manually upload reports or configure complicated integrations.
What happens after you connect your Google account?
Once connected, Insight Owl will automatically retrieve historical data from your connected Google properties.
This data is then combined with SEMrush and Insight Owl proprietary data sources to create a complete reporting environment.
Depending on the size of your website, the initial data collection process may take a few minutes to complete.
Once finished, you’ll be able to generate reports covering:
- Website Traffic
- Traffic Sources
- Google Search Console Performance
- Rankings and AI Visibility
- Links and Domain Authority
What if you don’t have Google Analytics set up yet?
If you haven’t yet created a Google Analytics property, you’ll need to do this before connecting to Insight Owl.
Fortunately, the process is relatively simple.
How do you create a Google Analytics account?
To create a Google Analytics account:
- Visit Google’s Analytics website
- Sign in using your Google account
- Click Start Measuring
- Enter your account name
- Create a new property
- Enter your website details
- Select your reporting time zone and currency
- Complete the setup process
Once created, Google Analytics will generate a Measurement ID that will be used to collect website data.
How do you add your website to Google Analytics?
After creating your property, you’ll need to connect your website.
For most websites, Google Analytics provides a tracking code that must be added to your site.
The exact process depends on the platform you’re using.
Common website platforms include:
- WordPress
- Shopify
- Wix
- Squarespace
- Webflow
Most modern website platforms allow you to paste your Google Analytics Measurement ID directly into the settings area without needing any coding knowledge.
Once installed, Google Analytics will begin collecting visitor data.
How do you verify your website in Google Search Console?
Google Search Console helps Google understand that you own and manage your website.
To set up Search Console:
- Sign in to Google Search Console
- Click Add Property
- Enter your website domain
- Select the Domain Property option
- Follow the verification instructions
Google will ask you to verify ownership of the website before providing access to search performance data.
How do you verify domain ownership?
The most common verification method involves adding a DNS record to your domain provider.
This sounds technical, but most domain registrars make the process straightforward.
You’ll usually need to:
- Copy the DNS verification record provided by Google
- Log into your domain registrar
- Open your DNS settings
- Add the verification record
- Save the changes
- Return to Google Search Console
- Click Verify
Depending on your provider, DNS changes may take a few minutes or several hours to propagate.
Once verified, Google Search Console will begin collecting search performance data for your website.
Can you connect Insight Owl if only one Google service is active?
Yes.
Insight Owl can still provide valuable insights if only one Google service is connected.
For example:
- Google Analytics provides traffic and acquisition reporting
- Google Search Console provides search visibility reporting
However, the platform works best when both services are connected.
Combining both datasets allows Insight Owl to provide a much more complete understanding of your website’s performance.
Why is Google Analytics important for Insight Owl?
Google Analytics provides information about what visitors do once they arrive on your website.
This includes metrics such as:
- Users
- Sessions
- Page Views
- Bounce Rate
- Traffic Sources
Without Google Analytics, Insight Owl cannot accurately report on visitor behaviour and acquisition performance.
Why is Google Search Console important for Insight Owl?
Google Search Console provides Google’s own search performance data.
This includes:
- Impressions
- Clicks
- Click Through Rate (CTR)
- Average Position
Without Search Console, Insight Owl cannot provide a complete picture of your visibility within Google Search.
Connecting both platforms ensures your reports contain the most accurate and comprehensive data available.
What if you need help setting everything up?
We understand that business owners are busy.
Whilst the setup process is relatively straightforward, not everyone has the time or desire to configure Google Analytics and Google Search Console themselves.
That’s why we offer a Concierge Service.
One of our human data specialists can:
- Create your Google Analytics account
- Configure Google Search Console
- Verify your domain
- Connect your Google accounts
- Connect everything to Insight Owl
- Confirm that data is being collected correctly
This allows you to focus on running your business whilst we handle the technical setup.
How do you purchase the Concierge Service?
You can purchase the Concierge Service directly within the platform.
Simply navigate to:
Menu → Settings → Subscription
From there, select the Insight Owl Concierge Service and complete your purchase.
A member of our team will then contact you to arrange your setup session.
What should you do next?
If you already have Google Analytics and Google Search Console configured, connect your Google account inside Insight Owl and start generating reports within minutes.
If you haven’t yet set up Google’s reporting tools, follow the steps above or let our Concierge team handle the process for you.
Once connected, Insight Owl will begin transforming your marketing data into meaningful insights that help you make better business decisions.