Impressions and clicks are two of the most important metrics within Google Search Console. Together, they help you understand how visible your website is within Google Search and how effectively…

Social traffic refers to visitors who arrive on your website after clicking a link on a social media platform. Whenever someone discovers your content on social media and clicks through…

Paid search traffic refers to visitors who arrive on your website after clicking on a sponsored advertisement. Unlike organic search traffic, where visitors find your website naturally through search engine…

Referral traffic is website traffic that arrives from another website. Unlike organic search traffic, which comes from search engines, or direct traffic, where the source is unknown, referral traffic occurs…

Direct traffic is one of the most misunderstood traffic sources in Google Analytics. Traditionally, direct traffic referred to people who typed your website address directly into their browser. Whilst this…