Growth Gorilla makes it easy to audit your own website and compare it against your competitors. In just a few minutes, you’ll receive a comprehensive report covering your website’s technical health, SEO performance, competitor analysis and recommendations for improving your online visibility.
Starting a Website Audit
From the Growth Gorilla home screen, you’ll see three main options:
- Marketing Strategy
- Website Audit
- Chat History
Click Website Audit to begin.
Growth Gorilla will ask if you’re ready to start your website audit. Simply reply as you would during a normal conversation, for example:
“Yes, let’s get started.”
Growth Gorilla will then analyse your website automatically.
What Does Growth Gorilla Analyse?
During the audit, Growth Gorilla analyses a wide range of marketing and technical data, including:
- Estimated organic search traffic
- Domain Authority
- Number of backlinks
- Referring domains
- Organic keyword rankings
- Top-performing search keywords
- Website crawl errors
- Page indexing issues
- Metadata quality
- Website loading speed
- Analytics implementation
- Schema markup
- Overall website health
The platform combines data from Google Analytics, Google Search Console and Semrush to provide recommendations that are based on real marketing data rather than generic assumptions.
Competitor Website Audits
Once your own website has been analysed, Growth Gorilla will ask whether you’d like to audit your competitors.
These competitors are the businesses you added during the onboarding process.
For each competitor, Growth Gorilla compares key marketing metrics, including:
- Estimated organic traffic
- Domain Authority
- Backlink profile
- Referring domains
- Organic keyword visibility
- Website speed
- Metadata quality
- Schema markup
- Analytics tracking
- Technical website health
This allows you to understand where your competitors are outperforming you and identify opportunities to improve your own website.
Understanding Your Report
Once the audit is complete, Growth Gorilla generates a comprehensive report that includes:
Website Health Score
An overall assessment of your website’s technical and marketing performance.
Top Organic Keywords
A list of your highest-performing keywords that are currently driving traffic to your website.
AI Search Opportunities
Growth Gorilla identifies the types of questions users are asking AI platforms such as ChatGPT, Claude and Perplexity, helping you discover new opportunities for Answer Search Optimisation (ASO).
Metadata Review
An analysis of your page titles and meta descriptions, together with recommendations to improve click-through rates and search visibility.
Domain Authority Comparison
A comparison of your website against your competitors, including:
- Domain Authority
- Organic traffic
- Referring domains
- Backlinks
- Keyword visibility
Technical Improvements
Growth Gorilla identifies technical issues that could affect your website’s performance, including:
- Crawl errors
- Broken pages
- Missing schema markup
- Missing analytics tags
- Website speed improvements
These recommendations can be passed directly to your web developer.
Content Recommendations
Based on your existing rankings and competitor analysis, Growth Gorilla suggests future content opportunities, including blog article ideas designed to improve your visibility in both traditional search engines and AI-powered search platforms.
Saving Your Website Audit
Every website audit is automatically saved to your account.
To view previous audits:
- Click Menu
- Select History
- Choose Website Audits
From here, you can:
- View previous audits
- Compare historical reports
- Revisit recommendations
- Download any report as a PDF
Downloading Your Report
Every completed website audit can be downloaded as a professionally formatted PDF.
This makes it easy to:
- Share reports with colleagues
- Send recommendations to your web developer
- Present findings to clients
- Keep a record of improvements over time
Next Steps
Once you’ve completed your website audit, we recommend using the insights to:
- Prioritise technical fixes
- Improve your metadata
- Create new content around recommended topics
- Strengthen your backlink profile
- Compare your progress by running regular audits
Regular website audits help ensure your website remains technically healthy, competitive in search engines and optimised for the growing world of AI search.