Growth Gorilla is your AI-powered marketing manager, designed to create a tailored marketing strategy based on your business goals, market data and marketing performance.
Unlike generic AI tools, Growth Gorilla combines information from your connected marketing platforms with the information you provided during onboarding to build a strategy that’s unique to your business.
Starting Your Marketing Strategy
From the Growth Gorilla home screen, click Marketing Strategy.
Growth Gorilla will begin by asking whether you’re ready to create your strategy. Simply reply as you would in a normal conversation, for example:
“Yes, let’s get started.”
From there, Growth Gorilla will guide you through a series of questions to build a marketing strategy that’s tailored to your business.
How Growth Gorilla Builds Your Strategy
Before asking any questions, Growth Gorilla already has a detailed understanding of your business through the data you’ve connected during onboarding.
This includes information from:
- Google Analytics
- Google Search Console
- Semrush
- Your website
- Your competitors
- Your business profile and objectives
Using this data, Growth Gorilla creates a practical marketing strategy designed to generate measurable business growth.
Questions You’ll Be Asked
To personalise your strategy, Growth Gorilla will ask a number of simple questions.
Who is your priority customer?
Growth Gorilla will ask you to describe the customer you most want to attract right now.
This helps tailor your messaging and marketing activities to the audience that matters most.
Why do customers choose your business?
You’ll be asked what typically persuades customers to buy from you.
For example, your customers may value:
- Price
- Expertise
- Service
- Quality
- Convenience
- Reputation
- Innovation
Understanding your competitive advantage helps Growth Gorilla recommend the most effective marketing activities.
What is your primary marketing goal?
Growth Gorilla will ask what success looks like for your business.
Typical objectives include:
- Generating more enquiries
- Increasing qualified leads
- Growing website traffic
- Improving brand awareness
- Increasing online sales
- Launching a new product or service
- Entering a new market
What budget and resources do you have?
Your strategy should be realistic and achievable.
Growth Gorilla will ask about:
- Google Ads budget
- Meta Ads budget
- Internal marketing resource
- External agency support
- Available time to create content
This allows Growth Gorilla to recommend a strategy that’s aligned with your available investment.
Which marketing channels are you already using?
Growth Gorilla will ask which marketing activities are currently delivering results.
For example:
- SEO
- Google Ads
- Meta Ads
- Email marketing
- Blog writing
- Referral programmes
- Word of mouth
- PR
This helps identify what’s already working and where there are opportunities for improvement.
What timeframe are you planning for?
Most users create a 90-day marketing strategy, although you can build plans covering:
- 90 days
- 6 months
- 12 months
- Multi-year growth plans
What’s Included in Your Marketing Strategy?
Once Growth Gorilla has gathered enough information, it produces a comprehensive marketing strategy tailored to your business.
Your strategy typically includes:
Executive Summary
A high-level overview of the recommended marketing direction and the key opportunities for growth.
Strategic Assumptions
An explanation of the insights Growth Gorilla has drawn from your website, competitors and connected marketing data.
Marketing Priorities
Recommendations ranked by impact, allowing you to focus on the activities most likely to deliver results.
Budget Allocation
Suggested investment across different marketing channels based on your objectives and available budget.
Recommended Marketing Channels
Growth Gorilla builds your strategy around the 7-Step Marketing Chassis, which includes:
- Search Engine Optimisation (SEO)
- Answer Search Optimisation (ASO) and Generative Engine Optimisation (GEO)
- Paid Search (Google Ads)
- Paid Social Advertising (such as Meta Ads)
- Organic Social Media
- Email Marketing and Marketing Automation
- Content Marketing and Digital PR
Each recommendation includes practical actions to help you achieve your objectives.
Saving Your Marketing Strategy
Every completed marketing strategy is automatically saved to your account.
To access previous strategies:
- Click Menu
- Select Ideas
- Choose Marketing Strategies
From here you can:
- View previous strategies
- Update your plans
- Compare different approaches
- Download your strategy as a PDF
Downloading Your Strategy
Your marketing strategy can be exported as a professionally formatted PDF with a single click.
This is ideal for:
- Presenting to your leadership team
- Sharing with colleagues
- Briefing your marketing agency
- Planning quarterly marketing activities
How Your Strategy Powers the AI Allies
Your marketing strategy doesn’t just provide recommendations. It also guides how the other AI allies work together.
Once your objectives have been defined, Growth Gorilla uses them to shape activity across:
- Blog Beaver, generating content that supports your SEO, ASO and GEO goals.
- Social Hawk, creating social media content aligned with your marketing objectives and campaigns.
- Insight Owl, tracking your performance and reporting on progress against your goals.
This ensures every piece of content, campaign and report is aligned to a single, consistent marketing strategy.
Next Steps
Once you’ve created your marketing strategy, we recommend:
- Running a website audit to identify technical improvements.
- Generating your first blogs with Blog Beaver.
- Creating a social media plan with Social Hawk.
- Monitoring your results using Insight Owl.
Together, these tools help you move from planning your marketing to executing and measuring it, all from within the Growth Gorilla platform.