Growth Gorilla is your 24/7 AI marketing manager.
Designed to act as the command centre for your marketing, Growth Gorilla combines the power of conversational AI with your own business data to provide strategic marketing advice and practical recommendations. Simply chat with Growth Gorilla as you would with a marketing director and he’ll help you plan, improve and grow your marketing.
What is Growth Gorilla?
Growth Gorilla is an AI chatbot, similar to ChatGPT, Claude or Perplexity, but purpose-built for marketing.
Rather than providing generic answers, Growth Gorilla responds using the information gathered about your business, enabling it to deliver advice that is tailored to your organisation and marketing objectives.
You can ask Growth Gorilla anything relating to marketing, from strategy and content ideas to SEO, paid advertising and customer communications.
What can you do from the home screen?
When you log into Growth Gorilla, you’ll see three main options:
- Build a Marketing Strategy.
- Complete a Website Audit.
- View your Chat History.
These three features form the foundation of the platform and give you everything you need to develop, review and improve your marketing.
What are the AI Allies?
Growth Gorilla gives you access to all four AI Allies within the platform.
These include:
- Blog Beaver – your AI content marketing manager, producing up to 12 blog articles and one white paper each month.
- Social Hawk – your AI social media manager, capable of generating a week’s worth of social media content in one click, including posts, images, carousels and video scripts.
- Insight Owl – your AI data scientist, bringing together data from Google Analytics, Google Search Console and SEMrush to help explain your marketing performance.
Together, these AI Allies provide Growth Gorilla with the context it needs to deliver practical, data-driven marketing advice.
What makes Growth Gorilla different?
Unlike general-purpose AI tools, Growth Gorilla answers questions using the information gathered about your business.
By understanding your website, competitors and connected marketing data, Growth Gorilla acts as both your marketing strategist and your tactical marketing assistant.
You can ask Growth Gorilla to:
- Write an email campaign for your customers.
- Suggest new content ideas.
- Identify the top AI questions people are asking in ChatGPT and other large language models.
- Review your paid advertising and recommend improvements.
- Help plan your next marketing campaign.
- Answer day-to-day marketing questions whenever you need advice.
How do you create your first marketing strategy?
The best place to begin is by creating your marketing strategy.
From the home screen, click the blue Build Marketing Strategy button.
You’ll then begin a conversation with Growth Gorilla.
Simply chat naturally, just as you would with another person.
Growth Gorilla will ask questions about your business, your goals and the audience you’d like to reach.
As the conversation develops, it will build a bespoke marketing strategy designed specifically for your business.
Where is your marketing strategy saved?
Once completed, your marketing strategy is automatically saved to your account.
You can access it at any time by opening the Ideas Folder and selecting Marketing Strategy.
Your strategy can also be downloaded as a PDF for sharing with colleagues or using as the foundation of your marketing plan.
How do you complete a website audit?
The second major feature within Growth Gorilla is the Website Audit.
From the home screen, select Website Audit and begin a conversation with Growth Gorilla.
The platform will analyse both your own website and the competitors you provided during onboarding.
What does a website audit include?
Growth Gorilla reviews a wide range of technical and marketing factors, including:
- Estimated organic traffic.
- Domain Authority.
- Backlinks from referring domains.
- Organic keyword rankings.
- Top-performing search phrases.
- Popular AI search questions.
- Website crawl results.
- Competitor website analysis.
Using this information, Growth Gorilla builds a picture of your online visibility and identifies opportunities to improve your performance.
What recommendations will Growth Gorilla make?
After completing the audit, Growth Gorilla will provide practical recommendations to help improve your visibility in both traditional search engines and AI-powered search platforms.
Recommendations may include:
- Creating additional website content.
- Fixing technical SEO issues.
- Improving page metadata.
- Adding structured schema markup.
- Strengthening your internal content strategy.
- Identifying opportunities to outperform your competitors.
Every recommendation is designed to help your website become more visible and generate more enquiries.
Where are website audits saved?
Every completed website audit is automatically stored within your account.
Open the History section and select Website Audits to view previous reports.
Like your marketing strategy, website audits can also be downloaded as PDF documents whenever you need them.
Can you use Growth Gorilla on your mobile phone?
Yes.
Growth Gorilla is fully optimised for mobile devices, allowing you to access your AI marketing manager wherever you are.
Whether you’re travelling, meeting clients or simply away from your desk, you can ask marketing questions, develop ideas and receive strategic guidance whenever inspiration strikes.