Growth Gorilla is built using powerful large language models and has been designed specifically to support your marketing.
You can chat with Growth Gorilla in the same way that you would use tools such as ChatGPT, Claude or Perplexity. However, Growth Gorilla combines leading language models with your own business data, 15 years of agency experience and our founder’s proprietary seven-step Marketing Chassis.
This allows Growth Gorilla to respond as an experienced marketing manager rather than a general-purpose AI assistant.
What makes Growth Gorilla different from other AI chatbots?
Growth Gorilla combines powerful large language models with proven marketing knowledge and information about your business.
The platform has been trained using 15 years of agency experience and our founder’s seven-step Marketing Chassis. This proprietary, scientific marketing model has helped generate millions of pounds in revenue for thousands of clients over the past decade.
Growth Gorilla can therefore provide both strategic direction and practical marketing support.
How should you talk to Growth Gorilla?
You can speak to Growth Gorilla naturally, just as you would communicate with a marketing colleague.
Explain what you are trying to achieve, provide any relevant background information and describe the type of response you need. The more useful context you provide, the more tailored the answer is likely to be.
You do not need specialist prompt-writing experience to get started.
What is the CREATE prompt formula?
The CREATE prompt formula is a simple framework designed to help you give Growth Gorilla clear and detailed instructions.
CREATE stands for:
- Character.
- Request.
- Examples.
- Adjustments.
- Type of output.
- Extras.
Using each part of the formula helps Growth Gorilla understand the role it should perform, the task you need completed and how the final answer should be presented.
What does Character mean?
C stands for Character.
This tells Growth Gorilla which role or area of expertise you would like it to adopt when answering your question.
For example:
- Act as a marketing strategist.
- Act as a paid media consultant.
- Act as a digital marketing specialist.
- Act as a content marketing manager.
- Act as a social media consultant.
Choosing a clear character helps Growth Gorilla approach the task from the correct professional perspective.
What does Request mean?
R stands for Request.
This is the specific task you would like Growth Gorilla to complete.
Be clear about the action you want it to take. For example, you could ask Growth Gorilla to write an email campaign, review your marketing performance, suggest content ideas or create a campaign plan.
A focused request gives the platform a clear objective.
What does Examples mean?
E stands for Examples.
Providing previous examples can help Growth Gorilla understand the style, structure or standard you would like it to replicate.
You might paste in an earlier email, social media post, report or campaign that performed well. You can then ask Growth Gorilla to create something similar while adapting it to your new objective.
Examples are particularly helpful when you need the output to follow an established brand style.
What does Adjustments mean?
A stands for Adjustments.
This is where you explain any preferences, restrictions or exclusions that should be applied to the output.
Adjustments might include:
- Use British English.
- Avoid technical jargon.
- Keep the response concise.
- Do not mention a particular product.
- Write for business owners rather than marketers.
- Use short paragraphs.
- Include a clear call to action.
These instructions help Growth Gorilla refine the response around your exact requirements.
What does Type of Output mean?
T stands for Type of Output.
By default, Growth Gorilla will provide a written answer within the chat interface. However, you can ask for the information to be presented in a particular format.
This could include:
- An email.
- A marketing plan.
- A table.
- A list of recommendations.
- A campaign brief.
- A report.
- An image.
- A PDF document for supported tasks.
Explaining the required format makes the answer easier to use immediately.
What does Extras mean?
The final E stands for Extras.
This gives you the opportunity to add any further instructions that could improve the response.
For example, you might ask Growth Gorilla to:
- Explain the reasons behind its recommendations.
- Ask clarifying questions before producing the final answer.
- Highlight any assumptions it has made.
- Provide several alternative options.
- Prioritise its recommendations.
- Include practical next steps.
These extra instructions can produce a more detailed and useful result.
What does a complete CREATE prompt look like?
A complete prompt could read:
“Act as a paid media consultant. Review the performance information I have provided and recommend how I should improve the campaign. Use the attached report as an example of the level of detail I need. Write in British English, avoid unnecessary technical jargon and present the recommendations in a prioritised table. Explain the reason for each recommendation and ask me any important clarifying questions before completing the analysis.”
This prompt gives Growth Gorilla a clear role, request, example, set of adjustments, output format and additional instructions.
Do you have to use the full formula every time?
No.
Simple questions can be asked naturally without using every part of the CREATE formula. For example, you could ask Growth Gorilla to suggest five blog ideas for your industry or draft a short customer email.
The formula is most useful when the task is complex, the output is important or you have specific requirements that Growth Gorilla needs to follow.
How can you improve the answers you receive?
The quality of your instructions will influence the relevance of the response.
Try to provide Growth Gorilla with:
- A clear objective.
- Relevant business context.
- Details about the intended audience.
- Examples where available.
- Any important restrictions.
- The format you want to receive.
You can also continue the conversation after the first response. Ask Growth Gorilla to expand a section, change the tone, provide alternatives or refine the recommendations until the output meets your needs.