Growth Gorilla places no limit on the number of website audits you can run.
Regular website audits help you monitor your online visibility, identify new opportunities and check whether recent website improvements have had the desired effect. By auditing your website consistently, you can keep your marketing strategy based on current data rather than assumptions.
How often should you audit your website?
As a general guide, we recommend auditing your primary website at least once every three months.
This gives you a regular snapshot of your website’s performance and helps you identify any changes in search visibility, technical health and competitor activity.
For many businesses, carrying out quarterly audits provides a good balance between monitoring performance and allowing time for improvements to take effect.
Should you run another audit after making changes?
Yes.
If you’ve made changes based on Growth Gorilla’s recommendations, it’s worth running another website audit to confirm that those improvements have been recognised.
For example, you may have:
- Added new website content.
- Fixed technical SEO issues.
- Updated page titles and metadata.
- Introduced schema markup.
- Improved the structure of your website.
Running a fresh audit allows you to see how these changes have influenced your website’s performance.
Why might the results not change immediately?
Search engines don’t update their indexes instantly.
After making changes to your website, it can take up to 30 days for Google and other search engines to crawl and reindex your pages.
Because of this, you may not see the full impact of your improvements straight away.
Allowing time for search engines to process your updates will give you a more accurate picture when you run your next audit.
Can you audit competitor websites as well?
Yes.
Growth Gorilla can also audit the competitor websites you provided during onboarding, along with any additional websites you choose to analyse.
Regular competitor audits help you understand how your website compares with others in your market and identify new opportunities to strengthen your online visibility.
Is there a limit to the number of audits?
No.
You can run as many website audits as you need.
Whether you’re checking the impact of recent changes, monitoring your competitors or reviewing your website as part of your quarterly marketing plan, Growth Gorilla is always available to provide an up-to-date assessment of your website’s performance.