Growth Gorilla is built around the principle of 90-day marketing planning.
Rather than creating a strategy that quickly becomes outdated, Growth Gorilla encourages you to focus on clear objectives over a three-month period. This gives you enough time to implement your marketing activities, measure the results and refine your approach based on real performance data.
How often should you create a new marketing strategy?
Although you can generate as many marketing strategies as you like, we recommend creating a new strategy at least once every 90 days.
Refreshing your strategy every quarter ensures your marketing remains aligned with your business goals, market conditions and campaign performance.
It also gives you the opportunity to review what’s working, identify areas for improvement and plan your priorities for the next quarter.
Why is the strategy based on a 90-day cycle?
A 90-day planning cycle provides enough time to implement meaningful marketing activity and begin measuring the results.
Many marketing initiatives, such as content creation, search engine optimisation and social media campaigns, require time to gain momentum.
Reviewing your strategy every three months allows you to assess progress without making changes too frequently.
Does Growth Gorilla use your latest marketing data?
Yes.
When you refresh your strategy, Growth Gorilla can use the latest information available within the platform to build additional context around your recommendations.
This includes insights gathered through Insight Owl, helping Growth Gorilla understand how your campaigns have performed and where future opportunities may exist.
By using live marketing data rather than assumptions, your updated strategy becomes increasingly relevant over time.
Can you create a strategy more frequently?
Absolutely.
There is no limit to the number of marketing strategies you can generate.
If your business launches a new product, enters a new market, changes direction or experiences significant changes in performance, you can create a fresh strategy whenever you need one.
What is the recommended marketing workflow?
For the best results, follow the same cycle every quarter:
- Build or refresh your marketing strategy with Growth Gorilla.
- Create your monthly content with Blog Beaver.
- Promote your content through Social Hawk.
- Review your marketing performance in Insight Owl.
- Return to Growth Gorilla to refine your strategy for the next 90-day period.
Following this continuous cycle helps ensure your marketing strategy evolves alongside your business, allowing every quarter to build on the success of the last.