Insight Owl brings together data from multiple marketing platforms and combines it into one easy-to-understand reporting dashboard.
Rather than logging into several different systems, Insight Owl gathers information automatically and presents it in a single view, helping business owners and marketing managers understand what is happening across their digital marketing activity.
Which data sources does Insight Owl connect to?
Insight Owl gathers data from three primary sources, alongside our own proprietary data.
These sources are:
- Google Analytics
- Google Search Console
- SEMrush
- Insight Owl proprietary data
Together, these data sources provide a complete picture of your website’s visibility, performance and growth opportunities.
How does Google Analytics data help?
When you onboard with Insight Owl, you’ll be asked to connect your Google account using our simple one-click integration.
This allows Insight Owl to access your Google Analytics data and report on important website metrics such as users, sessions, page views, traffic sources and visitor behaviour.
This helps you understand how people interact with your website and where your traffic is coming from.
How does Google Search Console data help?
Google Search Console provides information about your visibility within Google Search.
Insight Owl uses this data to report on:
- Impressions
- Clicks
- Click Through Rate (CTR)
- Average Position
This helps you understand how often your website appears in search results and how effectively it attracts visitors from Google.
How does SEMrush data help?
Insight Owl automatically pulls data from SEMrush to provide deeper SEO and competitive intelligence.
This includes information such as:
- Organic keyword rankings
- SERP visibility
- AI visibility
- Backlinks
- Referring domains
- Domain authority metrics
This data helps you understand how your website performs within search engines and how your visibility changes over time.
How does competitor benchmarking work?
During onboarding, you’ll be asked to provide details of competitor websites within your industry.
Insight Owl uses this information alongside its own proprietary data to benchmark your website against other businesses operating in the same market.
This helps provide valuable context around your performance and can uncover opportunities that may not be obvious when looking at your own data alone.
How much historical data does Insight Owl analyse?
Insight Owl automatically gathers data from the previous 12 months whenever you log into the platform.
This historical view allows the system to identify long-term trends, compare performance over time and generate more meaningful insights.
By combining multiple data sources with competitor benchmarking, Insight Owl transforms raw marketing data into clear, actionable intelligence that helps businesses make better decisions and improve their marketing performance.
What should you do next?
Once you’ve connected your accounts and added your competitors, Insight Owl will begin building a complete picture of your marketing performance.
From there, you can generate reports, monitor trends and uncover opportunities to improve visibility across both traditional search engines and AI-powered search platforms.